Still Speaking

A list of some of my favorite quotes from the great Dr. Martin Luther King Jr.

“Our lives begin to end the day we become silent about things that matter.”

“I have decided to stick to love…Hate is too great a burden to bear.”

“Faith is taking the first step even when you can’t see the whole staircase.”

“The ultimate measure of a man is not where he stands in moments of comfort and convenience, but where he stands at times of challenge and controversy.”

Serving Others

We have inherent value because of our ability to serve.

Income has increased, yet giving has declined. We have time to watch football or binge Stranger Things, but volunteering continues to fall. We carry more knowledge in our pockets than any generation before us, yet fewer people choose to teach or tutor.

Serving others remains one of the most valuable things we can do. It’s accessible without money or a car. It’s powerful enough to create real change without an audience or a campaign. It mattered so much that God sent Jesus to serve the world.

What can you do today to serve someone else?

The Mere-Exposure Effect

The mere-exposure effect explains our tendency to prefer things simply because they’re familiar. Even while traveling through Europe, you still gravitate toward pizza over the option you’re struggling to pronounce, not because it’s better, but because it’s known to you.

Marketing leans on this more than we realize. Burger King’s “Whopper Whopper” jingle wasn’t designed to impress you. It was designed to repeat. Annoying? Yes. Effective? Absolutely.

Give it enough time and you’ll catch yourself humming it while doing the dishes.

Happy Friday

“Instead of wondering when your next vacation is, you ought to set up a life you don’t need to escape from.” – Seth Godin

Why do we accept misery for five days a week just to recover for the next round over the weekend? We’re worth more than two days of relief. Find pockets of time during the week to create, move, try something new, and make mistakes. Ever since we were kids, we dreaded Sunday nights, knowing a week of homework, exams, and flavorless lunches was waiting. Somewhere along the way, we were taught this rhythm was permanent.

It isn’t.

Make Wednesday your Saturday. Stay up late on a Sunday night. Shift the rules if you need to. Just get the work done and don’t wait for the weekend to start living.

My Fault

Those stuck in poor circumstances can instantly increase their chances of winning by saying two words… my fault. We are the reason for everything we have or lack in this world. Whatever we blame for the position we’re in has ownership over us. If you can’t succeed because of _____, _____ will forever own you.

Tysonisms

Everyone has a plan until they get punched in the mouth.

Plans look clean on paper. Strategy feels confident in a quiet room. Then reality shows up.

A missed deadline. A lost client. Something inevitably breaks.

How adaptable are you right now? More importantly, how adaptable are you willing to become?

The world isn’t kind to clean-pocket quarterbacks. Success rarely comes when everything goes according to plan. It comes when chaos hits and you’re forced to move, adjust, and keep playing.

Even if we end up throwing an interception or two, we’ll win in the end…

Where People Look Now

A year ago, ChatGPT wasn’t considered a search engine.

Today, it’s the hub for more than 2.5 billion daily prompts, with up to a billion of them being search-like queries.

Google still dominates with over 8.5 billion daily searches, but the gap is closing faster than anyone expected.

How is your business adjusting to the shift from traditional search to AI-powered search? I now use ChatGPT for search more than Google. I’ve found local restaurants, massage parlors, and physical therapists through AI search alone.

You can no longer afford to ignore the power of AI. Modern businesses that optimize across all platforms are receiving leads at an unprecedented rate.

When Passion Runs Out

“If you love what you do, you’ll never have to work a day in your life.”

One of my favorite phrases for years. I believed in the possibility of loving what you do every day and being heavily compensated for it. Look at basketball players signing nine-figure contracts for dribbling a ball. Actors earning generational wealth for playing superheroes.

But what about waking up at 5 a.m. to run hills or lift weights? What about the year-long recovery from a torn ACL? Or dreaming of a Marvel film, only to spend a decade in the industry still waiting tables while preparing for your first role in a short film? Those were things I didn’t consider.

When you only do what you love, your work often ends at the first hurdle. When I first started my business, I prided myself on doing exactly what I loved: digital marketing and web design. Everything else fell behind because I wasn’t “interested.” Emails went unanswered. Taxes weren’t a priority. Networking events were ignored.

Find joy and purpose within the work, rather than expecting it to be a constant state of comfort and satisfaction. The goal isn’t effortless work. It’s a fulfilling career where the work feels purposeful, even when it’s hard.

Small Actions Matter

Pick oatmeal over a muffin, and choosing better habits for the rest of the day becomes easier. Hold the door open or tell someone to have a good day, and notice how much more present and grateful you become in every interaction that follows.

Fictional Marketing

Real marketing is EASY when the product is valuable, priced right, and grounded in reality. Fictional marketing is HARD because it forces you to invent stories to cover bad products you’re unwilling to tell the truth about.